Audience Development in der Migrationsgesellschaft: Neue Strategien für Kulturinstitutionen

Germany is a country of immigration - a fact that also challenges cultural institutions to find ways how to inspire people with migrant backgrounds with their offers, thus contributing to their active participation in the German culture. Yet what are their cultural interests, in what ways do they make use of culture and what are the possible barriers that might keep them from participating? In Vera Allmanritter's empirical study she explores these questions, provides an overview of the current state of research and describes realistically how cultural institutions can use audience development for people from different environments and backgrounds.